LISTING &
STAGING

The Agent Advantage

Your home is one of your most precious personal assets.

Buying a home can be a complex process, best undertaken with the guidance of a trusted real estate professional with the knowledge, experience, and professional network to guide you every step of the way.

As members of the National Association of Realtors® (NAR), we proudly subscribe to a strict code of ethics and commit to treating all parties with honesty and integrity. With access to advanced marketing, education, and training in residential and commercial real estate specialties, we provide expert assistance with one of the biggest financial decisions you’ll ever make.

Having an experienced Realtor® in your corner means you will have an advocate to get you the most for your investment, in addition to:

❱  Market Expertise

❱  Negotiation Skills

❱  Law & Contract Knowledge

❱  Professional Networks

❱  Marketing Experts

❱  Local Insights

Home Selling Process

Hard work and professional marketing are the keys to getting your home sold!

We are committed to providing quality service to all of our clients. Our marketing plan is designed to ensure your property is marketed at an optimum level to receive the highest market value.

01

INITIAL CONSULT

❱   Tour of your home / property.

❱   Discuss pricing insight.

01

02

WORKING RELATIONSHIP

❱   Prepare an accurate Comparative Market Analysis.

❱   Determine a compelling price for the property.

❱   Discuss timelines and expectations.

❱   Provide disclosure documents and sign contracts.

02

03

PREPARE YOUR HOME

❱   Order professional photography and a virtual tour.

❱   Design and review a targeted marketing campaign that will sell your home quickly and for top dollar.

03

04

READY TO LAUNCH

❱   Install a yard sign and appropriate riders.

❱   Submit the listing to the Multiple Listing Service (MLS).

❱   Submit the property listing to the country’s leading real estate websites.

❱   Order a Preliminary Title Report.

❱   Install a secure Supra key box.

❱   Execute a social media and email marketing campaign.

04

05

MARKETING

❱   Design a feature brochure and/or flyers for placement in the home.

❱   Promote listings at Office Business Meetings.

❱   Provide marketing status reports on a regular basis.

05

06

OPEN HOUSE / SHOWINGS

❱   Provide home staging and/or home enhancement suggestions.

❱   Schedule showings and show the property.

❱   Follow up and gather feedback on all showings.

06

07

NEGOTIATE / ACCEPT OFFER

❱   Research potential buyers’ purchasing qualifications.

❱   Review Terms and Conditions of the contract.

❱   Negotiate all offers.

07

08

HOME INSPECTION

❱   Buyer pays for a professional home inspection.

❱   Negotiate any repair requests.

❱   Review the benefits of a Home Warranty.

08

09

FINAL STRETCH

❱   Coordinate with the buyer’s lender and agent.

❱   Manage the closing process with the title company.

❱   Agent reviews the settlement statement for accuracy.

❱   Schedule and attend closing at the title company.

❱   Buyer receives house keys.

09
01
02
03
04
05
06
07
08
09

INITIAL CONSULT

❱   Tour of your home / property.

❱   Discuss pricing insight.

WORKING RELATIONSHIP

❱   Prepare an accurate Comparative Market Analysis.

❱   Determine a compelling price for the property.

❱   Discuss timelines and expectations.

❱   Provide disclosure documents and sign contracts.

PREPARE YOUR HOME

❱   Order professional photography and a virtual tour.

❱   Design and review a targeted marketing campaign that will sell your home quickly and for top dollar.

READY TO LAUNCH

❱   Install a yard sign and appropriate riders.

❱   Submit the listing to the Multiple Listing Service (MLS).

❱   Submit the property listing to the country’s leading real estate websites.

❱   Order a Preliminary Title Report.

❱   Install a secure Supra key box.

❱   Execute a social media and email marketing campaign.

MARKETING

❱   Design a feature brochure and/or flyers for placement in the home.

❱   Promote listings at Office Business Meetings.

❱   Provide marketing status reports on a regular basis.

OPEN HOUSE / SHOWINGS

❱   Provide home staging and/or home enhancement suggestions.

❱   Schedule showings and show the property.

❱   Follow up and gather feedback on all showings.

NEGOTIATE / ACCEPT OFFER

❱   Research potential buyers’ purchasing qualifications.

❱   Review Terms and Conditions of the contract.

❱   Negotiate all offers.

HOME INSPECTION

❱   Buyer pays for a professional home inspection.

❱   Negotiate any repair requests.

❱   Review the benefits of a Home Warranty.

FINAL STRETCH

❱   Coordinate with the buyer’s lender and agent.

❱   Manage the closing process with the title company.

❱   Agent reviews the settlement statement for accuracy.

❱   Schedule and attend closing at the title company.

❱   Buyer receives house keys.

Prepping Your Home

Make the most of the time leading up to the sale of your home with a manageable “to do” list. Here are some ideas to help you get started:

01
02
03
04

DE-CLUTTER

Showcase your home, not your belongings. Decide what you can live without until your home sells—then pack it up and get it out. Rent a storage unit or portable pod for extra furniture or unnecessary items to really set your home apart from the rest.

CURB APPEAL

Does your home look happy to exist? Curb appeal is crucial to a good first impression. Mow the lawn, prune the bushes, weed the garden beds, plant new flowers, power wash the exterior, pick up toys and pet waste, and wash the windows to truly wow potential buyers.

MAKE ANY NECESSARY REPAIRS

Consider a pre-sale home inspection to identify any issues. Make a list of everything that is defective, broken, or worn out—and make repairs. A home that looks well cared for will sell faster and for more money.

DEEP CLEAN FROM TOP TO BOTTOM

From ceiling fans to floors and everything in between, scrub every surface in your home until it sparkles. Pay special attention to the baseboards and door casings. We can’t emphasize this enough! Make your home shine and keep it clean during showings. Hire a professional to make carpets and rugs look—and smell—new again.

Prepping your home for photography & staging

With the majority of home buyers beginning their search online, our professional photographers will use their creative license to showcase your home and get those buyers in the door. Here are a few tips to ensure a successful photo shoot:

❱   Ensure your home is clean inside and out.

❱   Remove personal items for a neutral look.

❱   Remove clutter from all countertops.

❱   Remove trash cans from view.

❱   Make sure beds are made.

❱   Ensure toilet lids are down.

❱   Remove vehicles from the driveway or front of the house.

❱   Remove outdoor garbage cans from view.

❱   Close the garage door(s).

❱   Clear landscape of clutter (toys, pet waste)

❱   Turn on all lights and open blinds/drapes.

❱   If you can see it–the camera can see it too!

The photo tour of your home should not exceed 90 minutes and will be available within 1–2 business days.

READY FOR MARKET

The Windermere Advantage

Selling a Home Can Be an Enjoyable Transaction—if you have the right real estate professional in your corner. Windermere Real Estate professionals offer a first-class level of service that is unmatched in experience, market knowledge, and local expertise.

With over 90% of home buyers beginning their search online, we will meet them where they are—the Internet. In addition to listing your home on the MLS, we will feature your listing on hundreds syndicated websites, including Realtor.com, Zillow, Trulia, KSL, and Redfin—just to name a few.

Once a potential buyer submits an offer, we will help you take everything into account to make an informed decision. Whether you choose to accept, reject, or make a counteroffer, we are here to protect your needs and interests.

Once you accept an offer, we may need to negotiate closing fees, repairs, or items to include with the house in order to get a signed contract. Don’t worry—this is all part of the process, and as your agents, we’ll help you get the best deal.

LPI_Horizontal_Reverse

Luxury Portfolio International is the luxury division of Leading Real Estate Companies of the World. Like LeadingRE, LPI is invitation only, and is extended only to companies who have substantial luxury market share and are to be considered the luxury leader of their market.

Luxe-LPIMag

Currently, Windermere is the only company in Utah that is a member of Luxury Portfolio International. Luxury Portfolio is more than just a marketing program – it is a global symbol of quality that represents the best luxury real estate around the world, but demonstrates its educated and savvy knowledge of today’s affluent consumers and realizes that luxury isn’t just a lifestyle, it’s an experience.

❱   Global Marketing Exposure

❱   High Net-Worth Buyer Reach

❱   Luxury Portfolio Magazine

❱   Syndication with LPI

❱   Partnerships with leading brands, such as the WSJ, NYT, and more.

LPI-Cascade_MockUp-s

LuxuryPortfolio.com elegantly showcases properties with a unique photo gallery to over 3 million high-net-worth consumers annually. In addition, luxury lifestyle trends and editorial content on our consumer- facing blog. The award-winning website marketed over 57,000+ listings last year and featured more $1M+ properties than competitor sites such as Sotheby’s and Christies. In addition, LuxuryPortfolio.com is advertised in publications such as The Wall Street Journal, Unique Homes, Luxe Interiors + Design, Mansion Global, Velocity, Country Life, Unique Homes China, Galerie Magazine.

Competitive Pricing

Determining the listing price for your home is the most important piece of your marketing strategy. The closer your home is priced to fair market value when it first goes on the market, the more likely it will sell quickly at the highest price.

Statistics have shown the following if you list at or above market value:

Market Value
0%
Chance of Sale
5% over
0%
Chance of Sale
15% over
0%
Chance of Sale
25% over
0%
Chance of Sale

Did You Know? In a normal market, Internet views, phone calls, and showings typically spike during the first four weeks.

Where Do Buyers Come From?

Understanding where buyers come from allows us to market your home more efficiently. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood, we know that the vast majority will discover your home by searching the Internet or with the assistance of a real estate professional.

Graph_WhereBuyersComeFrom

CLOSING THE DEAL

Offer Accepted

Once you accept an offer, your property will officially be under contract. We will work on your behalf to ensure that your best interests are represented every step of the way. Here are the final steps to “sold”:

01
02
03
04
05
06

SIGN THE CONTRACT

Once the sales price, terms, and closing date have been agreed upon, both you and the buyer will sign a purchase agreement.

HOME INSPECTION

An inspection will identify any issues with the structure, electrical, plumbing, HVAC, roof, and other systems that may not have been noticed during a walkthrough.

NEGOTIATE ANY REPAIRS

We will help negotiate any repair requests from the buyer.

HOME APPRAISAL

An appraisal is used by the buyer’s lender to determine if the property is worth the sales price.

FINAL WALK THROUGH

This allows the buyer to do one last check to ensure the property is in the condition they agreed to purchase it in, including any agreed upon repairs.

CLOSING

The property is officially transferred to the buyer, and the net proceeds will be sent to you.

Seller’s Costs

Here are the typical estimated costs associated with the sale of a single family home or townhome:
6% Buyer Pays Buyer Pays Approx. $600/year Buyer Pays Approx. 1% of Home’s Value None, Unless HOA Assessed

In addition, sellers will be responsible for paying off the mortgage balance (if any), current (or past due) property taxes, all current or pending utility bills, and any liens or assessments on the property.

*The above costs are estimated and will vary with each property. Fees subject to change.

Our Sold Listings

Our Sold Listings

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